Lebanese American University

New York Academic Center

SPECIAL TOPICS IN MARKETING

May 26 – June 1, 2015

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COURSE DESCRIPTION

This course combines classroom discussions and site visits, providing students an opportunity to link the theory of marketing with the practice. New York City is the center of the U.S. advertising industry, holding 20% of the market. Students have the opportunity to go behind the scenes to see how advertising companies work with their clients, and to gain insight into the development and implementation of major advertising campaigns.

Specifically, the course covers the following topics:

Site visits include:

INSTRUCTOR
Dr. Nadia Shuayto has directed MBA programs at several universities in the United States and at the American University of Beirut. She is also an experienced associate consultant, who has worked with various organizations in the UAE, Lebanon, Jordan, and Kuwait on business modules related to management concepts, leadership, marketing strategies and human resources. She earned her doctorate in marketing from Nova Southeastern University in Florida and a Master’s degree in International Business from Lawrence Technological University in Michigan.
 

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